"I'm going to go to their offices, because whenever I hand out the CV nobody replies or they say ‘no’. So if I meet them face to face, I can blag my way in."

Toyin Owoseje | Proving Persistence Is The Key, Wrench and Bulldozer For Unlocking Opportunity’s Door

Feature Post Of The Week

In Her Words |

Principle 2:
The Beloved Community
is the framework for the future.

Dr. Martin Luther King, Jr |
Six Principles of Nonviolence

"

Food-For-Thought

social integration | soh-shuh l in-ti-grey-shuhn |
n.
"the blending and unifying of social groups, most commonly seen in the desegregation of races throughout history"

Yaaya asks:

To what extent do you feel social integration
for European black women has been achieved in the nation you live in?

?

Join The Conversation

Yaaya Asks About | Social integration for black women in Europe and for European black women globally

Saturday, August 31, 2013

Reflections From Europe | We Still Have A Dream

28th August 2013, marks the 50th anniversary of Dr Martin Luther King Jr.’s emphatic ‘I Have a Dream’ speech. Standing symbolically on the steps of the Lincoln Memorial, Dr King eloquently articulated his hopes for a post racial America, forcing the nation to explore its moral conscience in front of the world. His speech, and the ‘March on Washington for jobs and people’, where he delivered it, invigorated a momentous wave of successful organized protest, that challenged segments of America’s racialised and unjust legal system.

His hopes were contextualized within the brutal history of slavery and oppression, which African Americans still experienced 50 years after the Declaration for Emancipation. His dreams challenged the political establishment to address their failure to uphold the constitution which guarantees "inalienable Rights" of "Life, Liberty and the pursuit of Happiness" to all. His vision forced Americans to question their complicity in the inhumane and abhorrent treatment of their fellow countrymen and women. Above all perhaps, his speech reflected his desire for America to become a post racial society, notably rooted in the Christian rhetoric of his speech. He viewed all people as brothers and sisters in Christ, and envisioned humanity as the unifying link between Americans.

50 years on, and across the pond, Yaaya reflects on how far racial equality has been achieved in Europe. Make no mistake; Europe also has a shameful history of racially marginalizing and oppressing groups of people. From the systematic extermination of Jews in Germany in the 1930s and 40s, to the refusal by British Landlords to African Caribbean and Irish people in the 1950s and 60s, and the massacre of Bosnian Muslims in the 1990s, we too have experienced our fair share of intolerance, racial violence and bigotry.

Such episodes of racism however, have become more frequent in present day Europe, and even more worryingly - supported by government authorities. In Switzerland, local authorities,have banned asylum seekers from frequenting public spaces such as swimming pools and libraries, mirroring Jim Crow legislation of the American South.In Italy, Cecile Kyenge the country’s first black minister, recently had bananas thrown at her while giving a speech, and in the world of sport, racist chanting and costumes at Italian, Polish and Russian football games in particular, have illustrated the endemic nature of racism in the football culture of some nations.

Twitter and other social media platforms have been instrumental in highlighting and debating these racist acts, which has prompted Yaaya to ask: What is the cause of the increase in xenophobic and racist sentiment in Europe? The ENAR (European Network Against Racism) which researches racism in Europe, attributes the recent rise of racism in Europe to the Eurozone crisis. In a plethora of European countries, migrants, refugees and asylum seekers are routinely used as scapegoats for job losses, accused of abusing the welfare state and unfairly benefiting from social services. In addition, the embrace of xenophobia and racism are also fuelled by propaganda about the cultural and religious threats ‘outsiders’ pose to the status quo of European nations.

In Hungary for example, the far right Jobbik Party, espoused anti-Semitic views, by protesting against the World Jewish Congress holding a meeting in Budapest. How did they do this? By accusing Israel is of wanting to buy up large tracts of Hungarian land. Such parties often exploit social despair or current malaise amongst its population, in order to conjure up support for votes as evidenced by the Jobbik party. In Greece, the hardest hit country by the Eurozone crisis, the Nazi influenced Golden Dawn Party has been linked to the rise of serious racist incidents. Moreover, The Nazi-inspired movement has also seen its support almost double in comparison to previous years, to 11 -12 %.

In Northern Europe, where many nations are financially better off than their Southern and Eastern neighbours, high profile incidents of xenophobia and racism have also reared its ugly head. Anti-immigration vans recently drove through ethnic minority concentrated areas in London, and the implementation of £3000 Visa bonds for visitors from “at risk countries” illustrate the archaic approach to immigration policy in the U.K. In France, a nation with a substantial African and Arab population, the new Justice Minister- Christiane Taubira-Delannon was recently portrayed as a Gorilla by anti-gay marriage protesters. Lastly,economic integration still remains stubborn hurdle for ethnic minority groups to overcome throughout Europe. High levels of unemployment and underemployment amongst visible minorities are significantly high in comparison to the indigenous European populace. For example in the U.K, half of young black men aged 16-24 were unemployed in 2012.

Europe’s recent revival of high profile racist episodes however should not diminish the fact that we have also made some progress. In terms of political representation, ethnic minorities are slowly but steadily becoming part of the decision making process in European Parliaments. In the U.K, Kwasi Kwarteng, Chuka Umunna, Diane Abbot, Adam Afreyie, Sadiq Khan and Rushanara Ali are some of the 28 non- white MPs in Parliament. In less ethnically diverse countries, political participation is also taking place, albeit at a slower pace. John Abrahams Godson, is Poland’s first black MP, Slovenia elected a Ghanaian mayor called Dr Peter Bossman, and Russia elected its first black politician in the shape of Jean Gregoire Sagbo , who is originally from Benin.

In addition, many European countries such as Greece are documenting and reporting racial attacks and other forms of racial abuse through the Racist Violence Recording Network. In addition, in the U.K, the Equality and Human Rights Commission,"have a statutory remit to promote and monitor human rights; and to protect, enforce and promote equality across the nine "protected" grounds." These grounds include: age, disability, gender, race, religion and belief, pregnancy and maternity, marriage and civil partnership, sexual orientation and gender reassignment.

Socially, levels of integration are also improving. Some of Europe’s most visible minorities in cities such as: London, Amsterdam, Lisbon, Berlin, Paris and Oslo, are participating fully in their respective countries societies. They are either small business owners, employees in multinational establishments, experienced taxi drivers, university students, media personalities, sportsmen and women and famous musicians. Other examples of progress can be seen in anti-discrimination laws that many European nations have passed nationally, and adopted as part of their membership to the E.U. The Racial Equality Directive (2000/43) and the Employment Equality Directive (2000/78) are the two pieces of E.U legislation that are meant to protect ethnic and religious minorities, migrant workers etc from discrimination.

Dr King’s dream is ultimately still a dream, as racial inequalities and bigotry still remain global social policy and political challenges. We hope that after another 50 years have passed, Europe’s progress will not represent piecemeal change, but a substantial transformation.

Video Source |Youtube

Friday, August 23, 2013

Herstory Is Written | 'African Woman Living in Europe' By Becky Oteng

African Woman
Living In Europe

Leaving the sound of the talking drums behind, and on board Lufthansa to Europe, I knew I would never forget what it means to be an African and a very humble beginning!!!

Having been born in Accra in the 70s, grew up in Hamburg, Germany now living and working in both London and France, I must admit that I have indeed been blessed by the Most High for such privilege. Growing up in Germany, there was no sense of belonging, as I was deemed ‘different’ and sometimes [that] made me question my African heritage, but when you have strong parents like mine, you never forgot your roots, they fed you the rich culture of Africa, that was my saving grace. My parents also told my siblings and I that we were all wonderfully and fearfully created as Africans, this became my motto and carried me through when I went to continue my Secondary School education in Ghana.

I finally blossomed into this beautiful African swan and with much input by my grandparents. I fell in love and flew to London, where I was blessed with my gorgeous son and a job that takes me travelling round the UK and the World. I must say no matter where I go or what I allow life to throw at me, oh yes! I get knock down but being the woman that I am, I get up, spring into this beautiful flower, allowing my African heritage to take over.

As my mother always said, no matter how long one stays in Europe, your skin colour will NEVER change and for that I am one VERY proud African woman living in Europe.

~ Becky Oteng
is a diplomat. She has been living in Gravelines, Northern France, for two years.

Wednesday, August 21, 2013

Amma Osei, Capturing The ‘Boga’ Style

Amma Osei, founder of Sarf’O, can best be summed up in one word: energetic! After ending a long and tiring day at work, and trekking to Leyton to interview Amma, we were instantly bolstered by her humour and passion for designing innovative and futuristic shoes. It goes without saying that we were impressed with her growing ambition to develop into a knowledgeable and successful businesswoman.

Sarf’O, which was founded in November 2012, initially started out as a hobby for Amma. However upon the requests of bespoke orders from friends and family, coupled with unemployment and her determination to put her talent and energy to good use, Amma decided to turn her hobby into a viable business. Still learning the ropes of this new industry, Amma has been part of several fashion shows organised by FashionMist, designed shoes for Pauline Long, and has used her skills and knowledge in photography and media production to market her work. In Part 1 of this 3-part interview, we find out more about Sarf’O.

And so the conversation begins …

Yaaya

 

Yaaya:
Hi Amma, it’s very nice to meet you! So, as you may know, one of the things Yaaya is keen on is providing a platform to showcase the achievements and talents of black women in Europe. How important do you think such platforms are for black women and girls?
Amma O:
It’s very important. I feel that Yaaya providing this platform for all of us, especially for black up-and-coming designers. It is a good way for our voices to be heard. Sometimes we start businesses or other types of stuff in our homes, and we don’t know how to get out there. Yaaya providing this for us, enables us to reach people we don’t necessarily know. It’s just good exposure for whatever people are into. This is one of many reasons why I agreed to do this interview.
Yaaya:
So the promotion of Sarf’O was one of the main reasons that influenced your decision to be interviewed?
Amma O:
Definitely! I’m still struggling a little bit with marketing my products, and the only way I market my products is by putting pictures on Facebook, Instagram or giving out my business card when I go to events. So by somebody [Yaaya] interviewing me, and wanting to hear my story, this will encourage people to look into what I do.



Sarf’O

 

Yaaya:
You are the founder of Sarf’O. How did you come up with this interesting name?
Amma O:
This name was my brother’s name. He died about six years ago, so I thought that it would be a good idea to name Sarf’O after him. He loved style, he was a unique person. His name was ‘Boga’. I’m sure you understand what that means in Twi? (Laughs)
Yaaya:
Yes! Do you want to explain it to our readers?
Amma O:
‘Boga’ means a man of unique style. He’s a man everyone wants to see. With such a man, people want to see what trainers he is wearing, how he wears his trousers, and how he’s generally customised himself for the whole world to see him. That’s what ‘Boga’ means in our language Twi. It means a man of uniqueness, and that is why I named my brand after him, because I feel what I do is different, unique, and out of the box. He [my brother] represented that, and I just wanted to dedicate my brand to him.
Yaaya:
That’s beautiful. When did you start Sarf’O?
Amma O:
I started in November 2012. I was at home, unemployed and bored. So I thought I needed to be useful somehow. As a young person I need to put my energy into something. People need to see my energy because I’m full of it! So I thought why not, let me do something. I’ve always wanted to be part of the fashion industry, so I thought this [Sarfo’O] could put my name out there in the world of fashion.
Yaaya:
What was your motivation behind starting a fashion label?
Amma O:
To be honest, my motivation was the fact that I didn’t want to waste out. I went to university, studied media production and I didn’t want my talent to be wasted. I see myself as a creative person, So I thought, “If I’m not going to do anything related to media, at least let me do something that I love to do”. First of all, I love everything and anything about shoes. I love statement necklaces and statement earrings. I love shoes, I love fashion, and I’ve always wanted to be a fashion designer, so I felt why not! This is what motivated me. Not to waste my energy but put it into something positive and useful that I could tell people about. That was my main motivation.
Yaaya:
The tagline for Sarf’O is ‘Be unique, be an inspiration’. Does this tagline represent your designs, or the people that wear them?
Amma O:
Do you think my tagline represents my designs or the people that wear them?


Yaaya:
(Laughs) Well they certainly are unique, but we’re asking you!
Amma O:
(Laughs) Yes. That word ‘unique’, I think I should buy it and copyright it! I love the word ‘unique’, and this is what I wanted to reflect. A lot of people are doing what I do, but what makes me stand out is the fact that I think outside of the box. Certain things you can’t really design with, but I think “why not? Why not push it further? Why not take that risk? When I’m going out, I buy shoes that I feel are unique.” Sometimes people see it, and they are like “why are you wearing that?” But to me they are unique, and they make me stand out, and people will pay attention to me because of what I’m wearing. This is what I put into my work. I want somebody to say “wow that is nice”, and use words like 'unique' and 'different'. This is why I have this tagline. If you are unique, if I look at you, and you have something beautiful on you, you will inspire me. You are my inspiration there and then. I didn’t tell you, but your outfit spoke to me.. This is why I love ‘be unique, be an inspiration.’ You inspire me if you are unique. That’s it.
Yaaya:
A big part of success in the design world appears to be getting oneself out there. How does Sarf’O promote itself?
Amma O:
Very good question. Most of the time we do promotions on Facebook, we also do fashion shows as well. I have recently done one with FashionMist. I did a few fashion shows last year when we first started out as well. We collaborate with other fashion designers as well like House of Adjeiwaah. She’s a clothing designer, and she’s one of my biggest supporters. If she’s dressing a celebrity, she would be like “Oh Amma, design shoes to go with this dress.” I also collaborate with a fashion label called N’kya. I did a fashion show with her last year. So these are ways we try to market ourselves, but now we are going to look into designing unique pieces, and giving them to artists to wear when they are going out to perform, or getting bloggers to blog about our shoes, by giving them freebies to do so. I believe this will pull in more people. For now, we just promote our work on Facebook and Instagram. I joined Instagram not too long ago, and I use Twitter a little bit.
Yaaya:
You spoke about FashionMist. Would you like to explain what it is?
Amma O:
It’s a fashion organisation that puts on annual fashion shows for up and coming young African designers, that don’t know how to get themselves or their products out there. FashionMist basically caters for people like myself. Last year I did a fashion show with one of their designers, and this year I did my own slot. They have an exhibition in the morning, and fashion show in the evening. It was really good, and I did enjoy it. That’s what they do, they bring African fashion to light. There are lots of different types of fashion shows out there for up and coming African designers, which I’m looking to get involved in.
Yaaya:
Would you say that Sarf’O mainly concentrates on shoes?
Amma O:
I definitely don’t do clothes. Just shoes and bags. From time to time, I do earrings. So I would say that I do shoes and accessories. Shoes can stand out on its own, even though it’s an accessory.



In Part 2 of Amma’s interview, we explore her journey into fashion and how her Ghanaian and British heritage influences the Sarf’O brand.

Leave your comments below and invite others to the conversation by sharing this post!

Image Source | These images do not belong to Yaaya. Images courtesy of Amma Osei (Sarf’O)

Thursday, August 15, 2013

Yaaya At: A Season In The Congo | Lumumba. Hero. Martyr.

A Season In The Congo
Lumumba. Hero. Martyr.

BAFTA Award winning director Joe Wright (Anna Karenina, Atonement) directs Olivier Award winner Chiwetel Ejiofor (Amistad, Children of Men, Dirty Pretty Things) in this spectacular retelling of one African country’s struggle for its sovereign right to self-determination.

Pulsing with music and bursting with evocative dance choreography, this scintillating piece of physical theatre charts the rise and fall of legendary independence leader Patrice Lumumba, whose passionate determination to free his people from Belgian rule inspired great courage and betrayal.

Though it depicts the story of one nation in one time and place, A Season in the Congo mirrors the fight of many an African nation and its leaders, for freedom from colonial rule and the inherent right to self-determination.

A farmer’s son, Lumumba led his people to independence from Belgium, and became the first democratically elected leader of post-colonial Congo in 1960. He served for less than three months. By January 1961, Lumumba was dead – shot in murky circumstances that involved the Machiavellian future dictator Joseph Mobutu (Daniel Kaluuya) and international foreign powers.

Once described as a “beer salesman who sold dreams to a nation of children”, Lumumba’s Pan-Africanist ideals were no match for the intricacies of political power that surrounded him. Chief among them was the secession of the mineral-rich Katanga, a crafty ploy by the Belgians to swiftly return the Congo to colonial rule.

Chiwetel Ejiofor sizzles on stage as the legendary persona. Portraying this freedom fighter requires a combination of seemingly juxtapository characteristics: an easy amiability that endears him to his countrymen, balanced by fiery oratorical power that incites passion and anger in the Congolese. It demands a modern-day hero, able to persuade as a man and to epitomise the dream of a nation. Chiwetel Ejiofor delivers the role of Lumumba with larger-than-life magnetism and fervour.

A Season in the Congo is a gripping narrative of passion, sacrifice, and above all, of love. In an age rife with selfishness, greed, and individualism, Lumumba’s biopic is a powerful echo from the past and a call to our consciousness.



Click here for more upcoming events!

Image Source | The video and images do not belong to Yaaya. Images courtesy of the Young Vic What's On page and the Young Vic Theatre Facebook page. Video courtesy of the YoungVicLondon YouTube channel.

Wednesday, August 14, 2013

Yaaya Asked ...

Yaaya asks:

What is it like to be a
black woman in Europe or the nation you live in?




This question speaks right to the heart of Yaaya’s existence; as such, a response to it invariably addresses deep-seated flaws in European society. From Norway to Austria, Portugal to Hungary, there are recurring similarities in the experiences of black women in Europe. Chief among them is the stereotype of black women as erotic, exotic creatures at best, and loud, loose prostitutes at worst, exaggerated by negative media coverage. In many European cities, black women are routinely patronised for sexual favours, and “honestly mistaken” for being prostitutes. As we alluded to in our commentary on the previous Question of the Month, we are not saying one must ignore the individual truths of black women who were or are “asylum seekers, refugees, economic migrants, and prostitutes.” However, “for some black women, this is not [their] reality”.

In an age where black women are pushing past barriers of race and gender, and forerunners such as Lydia Nsekera are shaping history, one could be forgiven for thinking Europe still languishes in the dark ages. Across the continent, there are haunting similarities in narratives. From the casual racism and xenophobia that takes centre stage in Italian politics [Cecile Kyenge] to the flagrant display of cultural insensitivity in Sweden [racist cake], life for black women in European society reads closely like something out of a horror movie from colonial times. A recent occurrence is the denigrating treatment shown towards billionairess and global icon Oprah Winfrey in a shop in Zurich, Switzerland.

At the heart of our experiences is the continuing struggle against social invisibility, the subject of award winning TV presenter Leah Charles-King’s new documentary (In)visible Women: Black, British, and Female. With so few public, positive representations in politics, business, and civic society, black women often need to mold into Eurocentric ideals in order to be socially accepted. The grave implication of this is a lack of role models for younger women who typically do not see themselves reflected in wider society.

Yet, as with all narratives, we must beware the danger of a single story. In countries such as the UK, black women are shattering preconceived societal notions and changing wider perceptions. Women such as Sandie Okoro, Global General Counsel for Barings Asset Management, and Christiane Taubira, French Minister of Justice, are scaling the heights of corporate society and politics.

Monday, August 12, 2013

Yaaya At: Africa Fashion Week London 2013 | The Catwalk Inferno & The Importance of AFWL

Africa Fashion Week
London 2013

Africa Fashion Week London was created to give African designers a platform to showcase their talents and hard work on a global stage, affording them with the space to gain publicity and recognition within a highly competitive industry. In its third year, it appears to be a permanent fixture in the London fashion calendar, attracting large crowds who are interested in supporting and experiencing African fashion.


The existence of Africa Fashion Week London, can also be seen as challenging or adding another dimension to the debate about representation and diversity within the fashion industry. Such debates appear to focus on the the lack of black models, as well as those from other ethnic minority groups on prestigious European and American catwalk shows. However, Africa Fashion Week London also recognises the dearth of black designers that have not had the opportunity to showcase their work on the catwalks in London, Paris and New York Fashion weeks. The event also recognises the backstage staff, including the many volunteers and interns, involved in the production and organisation of such events.


African fashion is gaining unprecedented attention on the continent and abroad with high profile designers and high street retailers producing and selling African-inspired prints. So, perhaps it is safe to say that there is an awareness of the beauty and highly commercial aspects of African textiles and the stories of tradition and culture that they tell. It is with great anticipation that we watch the development of African fashion and its solidification as an industry, as we follow its continued growth, reach and success.



Click here for more upcoming events!

Image Source | The video and images do not belong to Yaaya (please see the image licence here for the image rights and obligations for use). Images courtesy of Africa Fashion Week London 2013, Photography for AFWL by Nia Rose, Photography for AFWL by Michael Mba. Video courtesy of the M.I.A TV YouTube channel.

Saturday, August 10, 2013

Yaaya At: Africa Fashion Week London 2013 | The Saturday Exhibitions

Africa Fashion Week
London 2013

Yaaya attended Africa Fashion Week London for the first time, in trendy Brick Lane at the Truman Brewery. We are proud to say that it was well worth our time, energy and money. We met some talented and passionate designers at the exhibitions stalls, and we were exposed to some of Africa’s most influential and up-and-coming designers.

As Yaaya is concerned with providing a platform to celebrate talent and ambition, we took particular interest in meeting designers who were showcasing their products on exhibition stalls. Find out more about the designers and the companies we met below!

Shoes

Dionne Gooding makes shoes that exude originality, sophistication and quality. We were intrigued by the distinctive and unusual African prints on her shoes, and how each shoe represented a distinct character.


Upon visiting Dionne’s website, it’s clear to see that she is a professional designer, who is passionate about creating show stopping shoes, and is not afraid to experiment with different fabrics, embellishments, colours and styles. Her achievements to date so far illustrate this, and we were glad to have had the opportunity to discover her work. Check out more pictures from her shoe line below. Images below courtesy of the Dionne Gooding website.


Contact Info | Twitter: @DGooding_shoes | Facebook: Dionne Gooding Shoes | Website | Email: info@dionnegooding.com



Accessories

Lewa Jewel specializes in producing bold statement jewellery with a contemporary African influence. We spent some time speaking to the founder of Lewa Jewel, who explained to us the intricate and manual process of making these truly one-of-a-kind Lewa Jewel designs.

We found her work to reflect the time and effort she spends on each piece, as seen in the clean cut professional finishing of her jewellery. The fanciful patterns she creates using dyes, illustrates a special creative quality of Lewa Jewel that distinguishes her work from her competitors. This instantly captured our attention. Images below courtesy of the Lewa Jewel Etsy page.


Contact Info | Etsy: Lewa Jewel | Email: lewajewel@gmail.com

Kenza Accessories was founded in 2012. The company designs handbags, clutches, jewellery (earrings, rings, necklaces, bracelets and body chains), sunglasses, hats and scarves. They pride themselves in being able to offer a range different styles and trends to for women, ranging from contemporary, African and vintage designs.

Kenza Accessories showed off their jewellery collection at Africa Fashion Week London, which left us very impressed! Video below courtesy of the Kenza Accessories YouTube channel.



Contact Info | Twitter: @KENZAccessories | Facebook: Kenza Accessories | Website | Email: info@kenzaaccessories

Kiyana Wraps can best be described as 'head-wrapping artists'. We first heard about Kiyana Wraps through media coverage at 'Africa Fashion Week London 2012' and through various fashion blogs and websites.


It was thus a pleasant surprise when we stumbled across this stall to see Kiyana Wraps for ourselves! This company is clearly on a mission to make head-wrapping a fashionable art-form and head-wraps a complimentary accessory to any outfit. Video below courtesy of the Kiyana Wraps YouTube channel.



Contact Info | Twitter: @KiyanaWraps | Facebook: Kiyana Wraps | Website | Email: kiyanawrapsit@gmail.com



Cosmetics

SoTonye is a cosmetics company that specialises in using natural ingredients for skin and hair products. Their products are free from chemically-infused products, and pride themselves on using natural oils and fruits such as shea shalva, shea idonea, avocado oil, jojoba oil and coconut oil.

We loved the warm and sweet smelling scent of the So Tonye products and appreciate the abundance of information they provided about maintaining healthy hair and skin. Image below courtesy of the SoTonye website.


Contact Info | Twitter: @sotonye24 | Facebook: SoTonye Naturals | Website | Email: info@sotonye.co.uk

Click here for more upcoming events!



Image Source | Image courtesy of Africa Fashion Week London. All images are copyright of Yaaya unless otherwise stated.

Friday, August 09, 2013

Juggling Two Hats: Psychology And Interior Design

"The world of
interior design
is full of imagination."

Part 2 of this two-part interview begins with Natalie speaking about what social invisibility means to her and what she believes can be done to raise the visibility of black interior designers. She also addresses the importance of networks of support as well as who she would like to have as a mentor. The discussion concludes with her future ambitions for Bespoke Binny and the pending honours as a doctor in Psychology.

And so the conversation continues …


Social Invisibility

 

Yaaya:
One of the issues that we are very passionate about at Yaaya is bringing more attention to the social invisibility of black women in Europe. Have you ever heard of the term social invisibility before?
Natalie T:
No.
Yaaya:
What first thoughts come to mind when you hear this term?
Natalie T:
I think about not being heard, not being listened to, or being swept under the rug or the carpet or something. That’s what springs to my mind.
Yaaya:
As a young black woman growing up in Britain, how valued or recognised do you feel?
Natalie T:
(Pauses) I don’t think I have felt undervalued. It’s a difficult one for me to answer properly because I’ve always been quite academic, and in a lot of settings I’m the only black girl there, but because of your credentials there is always a certain amount of recognition and respect there. I wonder if I was in a different field,I would feel differently? I’m not sure.
Yaaya:
So would you say that in Britain, academic status and knowledge bring a certain degree of respect?
Natalie T:
I do think it does. It’s not something that I’ve given a lot of thought to, but I do think it does. When you start a new conversation with people, the first couple of questions is “what do you do?” Whether we admit it or not, I’m sure that we make judgements about what someone does for a living, in regards to how we might see that person. It does play such a big role, and its a shame, because there are so many other things that are part of a person’s life which is equally important.
Yaaya:
We understand that you love travelling, and try to visit a new country each year. How do you think black women are viewed and treated in some of the European countries you have visited?
Natalie T:
I have mixed views. If I’m being perfectly honest, there have been countries that I’ve visited where I felt a little bit uncomfortable.
Yaaya:
Which countries were they?
Natalie T:
I remember going to the south of France with my family and we were stared out. It wasn’t like a curious stare, it was almost hostile actually. I remember that quite well, it was not really nice. But equally there have been other European countries I’ve visited where people were very friendly. I went to Belgium in March, and I was actually really surprised at how diverse it was, and it was the first time I’ve ever been.
Yaaya:
When researching black female home interior designers in Europe for this creative industries cycle, we found it difficult to find anyone.
Natalie T:
Really?!
Yaaya:
Do you think there is an underrepresentation of black women in this field?
Natalie T:
I honestly don’t know. I think because of what I’ve been doing, you obviously have to do your research. I have come across other people,so I think they are out there. They’re probably just not getting the platform they deserve.
Yaaya:
What do you think can be done to showcase such people? What platforms could be created for them?
Natalie T:
I think maybe more [media] coverage, like what you’re doing with Yaaya, I think is fantastic. Black magazines, things like that can help get your name out there, the same way any other brand gets out there. It is by PR and getting a name, doing interviews etc. It can be really difficult. I think 'Africa at Spitalfields' really did help, and that was the first time I actually felt like I was running a business. It would be great if there were more of those kinds of things. In addition, having events you’ve attended being written up, which directs people back to find out more about you is brilliant.


Networks of Support

 

Yaaya:
One of the things that Yaaya is very interested in, is highlighting the importance of networks and mentors to support women and girls on a personal and career level. How important do you think networks of support are for young black girls and women in Europe?
Natalie T:
I think [they are] very, very, very important! I think that it’s easy, especially when you don’t see yourself represented out there, or someone that looks like you who is trying to do the same things you’re doing, it's’ very easy to feel disheartened, doubt and second guess yourself. We all need that voice of encouragement, someone who has achieved, which will make you think you can also do it, someone who you can speak to and gain advice. Things like that are really important.
Yaaya:
Do you currently have a mentor or a support network that you can tap into for professional advice or guidance?
Natalie T:
I definitely have a support network in terms of my family and my partner which I’m really grateful for, but I don’t have a mentor, and it’s something that I’ve been giving a lot of thought to recently, because I would like one.
Yaaya:
How do you think you could benefit from a mentor?
Natalie T:
I think just someone who is more experienced, who knows something about your field. When you’re starting out, there are things that you won’t know, but someone who has actually been there before, knows what to expect, point you in the right direction, or give you things to consider and think about. I think a mentor can really boost you and help you get along, otherwise you are stabbing in the dark a little bit. Sometimes you get it right, sometimes you won’t.
Yaaya:
If you could choose any mentor, who would it be?
Natalie T:
Ohhhhh. Can I have more than one?
Yaaya:
Sure!
Natalie T:
I would love someone like Cath Kidston. I just love the fact that she grew her business in the middle of a recession. If that’s not inspiration, I don’t know what is. I just love the way she has her home interiors stuff, she has her accessories, and she managed to grow it in a recession. Someone like Oprah too. I would like to find an African interior designer too!
Yaaya:
Who do you look up to, or get inspiration from?
Natalie T:
I know this sounds cheesy, but I look up to my Mum. I really do look up to my Mum as someone that has overcome so much adversity, single mum, and she just keeps going regardless through everything.


Future Ambitions

 

Yaaya:
What can we expect from 'Bespoke Binny' in the next couple of months?
Natalie T:
I’ve got some new product lines coming out. I’m looking into bedding at the moment, duvet and pillow sets and a few other things that I’m exploring, that I will not disclose now. I really want to get my name out there as I am fairly new, and I’m really looking to establish myself as a brand that is associated with being affordable, good quality and vibrant.
Yaaya:
Touching on your other hat as a Psychology professional, where do you see yourself going in the next couple of months?
Natalie T:
Well it’s [counselling doctorate] quite a lengthy course. I’ve just finished year one, I’ve got three more years to go, and so at the moment I’m on break for the summer. I’m just learning as much as much as I can, I am already a trained therapist but I want to know other parts of therapy, and developing a breadth of knowledge.
Yaaya:
Do you see yourself growing Bespoke Binny alongside developing your professional and academic career?
Natalie T:
I do! Time will tell, but I think if you’ve got a passion for something, you will always find time for it. I very much see them as two things that I want to do at the same time. Ultimately what I would like to do is get part time work as a psychologist, and work on Bespoke Binny part time. That is my ideal arrangement, and that is what I’m working on. It’s a such a stressful job [being a Psychologist], so you want an outlet.
Yaaya:
What are your long term goals for 'Bespoke Binny'?
Natalie T:
I would love to be in some stores.
Yaaya:
Any stores in particular?
Natalie T:
I would like to be in a home interior shops like Heals. I love Heals, and Habitat. I can get lost in them. Maybe somewhere like Selfridges. I would really, really love that.

Yaaya:
What is your biggest achievement to date so far?
Natalie T:
Bespoke Binny wise or?

Yaaya:
In general.
Natalie T:
Psychology wise, I would say getting on to this course. If anyone who reads this interview, and is in the field of Psychology, they will know that it is incredibly hard to get onto this course. I applied around this time last year, and really felt like I’ve done it! It was years in the making, so it definitely felt like a massive achievement. Bespoke Binny wise, I think actually managing to establish it,and have people like my products. It’s just so nice when I get a message from someone saying I’ve got your product, and I really love it. It’s so lovely. It makes me happier. So actually getting my stuff out there, and having people like my products in such a short space of time as well is wonderful.


And So The Conversation Ends … For Now :)


Yaaya:
What we would like is for you to complete the following sentences. Feel free to say what immediately comes into your mind.

The world of interior design is ...
Natalie T:
Full of imagination.
Yaaya:
Education serves to ...
Natalie T:
Give a strong foundation but its not everything.
Yaaya:
Being a black woman in Britain today is …
Natalie T:
It’s changing. It’s not much of a sentence, but I think it’s changing.
Yaaya:
Yaaya to me represents …
Natalie T:
Empowerment!
Yaaya:
Thank you for your time Natalie!

This post concludes the final part of our interview with Natalie Obenewa Thompson. Check out some of Natalie's gorgeous bespoke designs for homeware and your everyday accessories like oyster cards and passport holders on her Etsy page.

Catch-up on the earlier parts of our conversation.

Part 1: Natalie Yaa Obenewa Thompson, a.k.a. 'Bespoke Binny'

Image Source | These images do not belong to Yaaya. Images courtesy of Natalie Yaa Obenewa Thompson and the Bespoke Binny Etsy page.

Monday, August 05, 2013

Natalie Yaa Obenewa Thompson, a.k.a. 'Bespoke Binny'

Natalie Yaa Obenewa Thompson is no stranger to Yaaya. We met her at Africa at Spitalfields in May, where she was showcasing her bright, contemporary African-inspired home-interior design products. So impressed by Natalie’s work, we decided to feature her in our review of some of our favourite stalls at Africa at Spitalfields, and also interview her to find out more about the woman behind Bespoke Binny. Not only did we find out that Natalie is a talented newbie in the world of interior design, but that she is also studying for a PhD in Psychology.

She is passionate about imprinting her personality and culture in all of her products. Intelligence, creativity, exuberance and determination sum up Miss Thompson, as well as the Bespoke Binny brand, as Yaaya discovered in Part 1 of this two-part interview.

And so the conversation begins …

Africa at Spitalfields

 

Yaaya:
Hi Natalie! So nice to see you again after the 'Africa at Spitalfields' event! How have you been since then?
Natalie T:
I’ve been good. It was the biggest event I’ve done so far. It was really nice. I really really enjoyed it.
Yaaya:
'Africa at Spitalfields' plays an important role in showcasing the work of up and coming black entrepreneurs. How important do you think such events are in promoting the work of business owners such as yourself?
Natalie T:
I think they’re really important actually. When I first started all of this, I didn’t think there was something like this out there. I started looking for general arts fairs, so when I found Africa at Spitalfields I was like “wow”! I’ve found loads of such events since. There are quite a few popping up now, and it’s really good that these sort of events are happening now, as I hadn’t seen anything like it previously.
Yaaya:
What impact do you think such events have on people that are not from Africa or its diaspora?
Natalie T:
I think they embrace it. I mean a lot of the people that came to my stall were not African, they were from all different kinds of backgrounds. It’s just a celebration of culture which shouldn’t be exclusive to other groups at all.
Yaaya:
We noticed that a lot of the vendors at 'Africa at Spitalfields' were women. How important do you think it is for black women to be seen as entrepreneurs and innovators in Europe?
Natalie T:
That’s a very good question actually. I think the way I would look at that is that women are generally quite organised, and I think a lot of women are trying to step out and do things on their own. So it was really nice to see. I think you feel encouraged when you see other women doing it.


Bespoke Binny

 

Yaaya:
'Bespoke Binny' on paper seems to be a relatively new business, how long have you been designing home accessories?
Natalie T:
It’s a very new business. I started Bespoke Binny at the end of February beginning of March this year, so it’s very very new. I’ve always made little bits and pieces for myself that I guess you wouldn’t really class as Bespoke Binny products so to speak, but I was getting such good feedback, so I thought I’m going to try and make a go of it.
Yaaya:
You started sewing and making soft furnishings as a hobby, which contributed to the birth of 'Bespoke Binny'. What made you decide to turn what was initially a hobby into a business?
Natalie T:
Friends and family to be honest. Friends and family,encouragement, and on top of that when strangers compliment you. For example I got a lot of positive comments from strangers on my Oyster card holder, so I thought “hang on a minute, I might actually be onto something here”. The feedback has just been just really positive, and because I don’t see myself as a designer, I just see myself as someone who likes to make things, to have feedback that my products are of a good quality, you think to yourself maybe this is good enough, maybe other people will like it.
Yaaya:
You are currently undertaking a professional doctorate in Counselling at the University of East London , and have quite a few other postgraduate qualifications within the field of Psychology. How important is education and knowledge to you?
Natalie T:
Very important. I think this is a mantra that’s been driven into a lot of African children laughs. You know it was drilled into me, but I have to say my mum was very... she wasn’t a typical African mum that expected me to be a Doctor or a Lawyer or anything like that, but I think I’ve always been quite driven. I have role models around me, and family members that have done well academically and that’s always been an inspiration for me, so I kind of never felt like I couldn’t do well if that makes sense? I think it's [education] really important, and it just so happens that the field that I wanted to go into is psychology which is quite academic.
Yaaya:
Where does this stem from? This appreciation for knowledge and education?
Natalie T:
Absolutely family. My grandfather always had this mantra that your children have to do better than you. My mum and my grandmother went to university, so you’ve got to do one better. so I’ve managed to get to Masters, and I’m now doing my Doctorate. It wasn’t something that I thought too much about until fairly recently. I think that definitely helped, and just being surrounded by people doing well. It’s inspiring, so you try and do your best in whatever field you are in.
Yaaya:
Your business is named ‘Bespoke Binny’, what is the story behind the name?
Natalie T:
(Laughs) There is a story behind it! Right, so I’m half Ghanaian and one of my Ghanaian names is Obenewa. And it’s a joke between me and my mum laughs. She always used to joke that when I got my Doctorate and did well and things like that, middle class people always abbreviate names in a way that other people don’t. So she would always tell me that she went to school with a girl named Victoria, and most people shortened it to Vicky. but when she went to school, they used to call her Tortey, or something like that. A really strange name laughs. So she said if we are going to shorten your name to something strange, what can we call you? And so she said "Binny", and so then I thought "what can I call my business?" It’s [my products] bespoke, so I thought what can go with "bespoke". So "Bespoke Binny"!
Yaaya:
What is the process of designing for you, from concept to creation?
Natalie T:
I just give it a go, especially with the travel card holders that I started doing. I think I did quite a few attempts before I got it right. I think I did a few where I had embroidery bits on it, so just like a few. And decided what one I liked best. I look around for inspiration and things like that and just give it a go, and take it from there.


Influences

 

Yaaya:
You use African textiles to design your products. How far has your cultural heritage or upbringing influenced this decision ?
Natalie T:
I love bright colours! If you come to my house it is full of bright colours.That’s why I love African cloth, it is just so vibrant, there is nothing else like it. You just don’t see anything else as vibrant and abstract as African print.I just think that it’s so versatile. Yes we use it to make clothes, but there is just so many things that you can use it for, and the whole idea behind Bespoke Binny was how can I use it (African cloth), in a non typical way, and I wanted to explore that.
Yaaya:
How important do you feel it is to reflect your cultural heritage in your work ?
Natalie T:
I could make a plain cotton cushion if I wanted to, but I think when you’re creating something it’s got to have a part of you in it, in some shape or form, otherwise it comes across as soulless. I really enjoy what I do, and I really want to put a bit of my personality in my work. I like bright colours, and I could get African prints that are not as diverse, but for me that’s what I love. So that’s the route I go down.
Yaaya:
Do you think there is more pride about Africa and its contribution to the world amongst young people of African descent nowadays ?
Natalie T:
Yes I do think so, and it’s so lovely to see. I mean like afrobeats are popular now. I remember when I was growing up, there was this “I’m not African” everyone was Jamaican you know what I mean? It’s lovely, I love it. I wish it had been like this when I was at school.
Yaaya:
Why do you think this is the case, and was it like this when you were growing up?
Natalie T:
You know I always felt really odd because I’m half Jamaican, so I was like I don’t fit. One day I’m one, the next day I’m the other. I feel like it may have been the music that may have started the embrace of African culture.I guess because I’m no longer part of the youth, I can’t say if it’s true or not, but I do wonder. I mean it’s cool to go out and dance to Afrobeat. You have people like D’banj that have become very popular. I love it, its great. Long may it continue!
Yaaya:
African textiles are very popular within the fashion industry , do you notice the same trends within the world of home interiors?
Natalie T:
You know what? I have actually done a search around Etsy, to make sure I come up in the search, and I did find some other people doing African textiles. So I am seeing it. There are probably not as many Europeans as there are African who are using African textiles at the moment, but I definitely see it growing. I think vibrant African prints can be universal, and not just limited to Africans selling to other Africans.

Look out for Part 2 of this two-part interview as we find out about Natalie’s views on social invisibility, her networks of support and what she believes the future holds for Bespoke Binny and her Psychology career.

Do you want to see more of Natalie's work? Then check out the Bespoke Binny company page on Etsy. Leave your comments below to let us know what you have found inspiring about Natalie’s journey into the world of interior design so far. Invite others to the conversation by sharing this post!

Image Source | These images do not belong to Yaaya. Images courtesy of Natalie Yaa Obenewa Thompson (Bespoke Binny)

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